I conducted a comprehensive digital and brand audit to provide actionable insights to help me build a digital strategy for the business. In my review, I assessed performance across digital channels and touchpoints, to identify the opportunities, weaknesses and strengths the company could build on. The study also included an analysis of two major competitors.

In addition, I liaised with the Fixus team to build a strong target audience persona for the company, and to understand their aims better.

Being a business that is heavily reliant on trust and honesty, the strategy I created from the findings of the research leaned towards creating educative, highly relatable to the target audience, and entertaining content. The also strategy included

• Creating Brand Consistency & building a solid brand identity

• Maximizing the impact of headlines

• A bold display of expert knowledge across platforms

• Being discoverable friendly

• Improving customer service interaction

To execute these strategies, the following tactics were adopted

• A consistent colour scheme, the use of Instagram post templates, a consistent tone of voice across platforms, a logo, and high-quality graphic design to help maintain a professional online presence, and build brand identity

• Consistently posting actionable tips and information about devices

• Hashtag strategy

• Use of sugar words in headlines

• Seasonal content

• Using an email marketing platform

• Mini video content

• Implementing chatbots

• Targeted content

• Many more

I selected Instagram and email as the best ways to reach our audience based on our research findings on the target audience.

I used the monthly performance metrics from the social media platforms to set monthly goals. This helped me track progress towards yearly objectives and adapt my plans as needed. This way, I could identify successes and areas for improvement.

The 3D design style was meticulously chosen to impeccably showcase the company's content. By skillfully integrating 3D illustration elements, consistent colours, and bold typography, the content exudes a subtle fun theme, enabling the brand to distinguish itself with authenticity, professionalism, and technical prowess.

I used Loomly (a social media scheduling tool) and a content calendar created using google sheets to schedule the content. This helped me stay organized and on track.

For each post, I wrote captions in a professional yet informal tone to convey trust, care, and expertise. With a strong use of sugar words, each word was carefully chosen as I sought to associate the brand with feelings of calm and friendliness, and also as a reflection of our commitment to providing a smooth, fast and easy experience to the customers